Advertisement, as we all know by now, is about the client; who will the products attract!? The only way to be sure of who you are calling towards your goodies, is BY THOROUGH RESEARCH.
Mind you, this is about natural hair products. There are 2 very important point I would like to outline before going any further.
1. There is a huge economic recession at the moment, but it doesnt mean that GOOGLING costs alot- just to have a look at your “natural hair client” of that specific country.
In fact, the BEAUTY INDUSTRY, is one industry that cannot complain about recession; we all know that we have to look great for that job interview. As you reading this article, there is a house wife somewhere in the world getting her hair permed or relaxed, her nails done, buying a new lotion or deodorant or even breast implants . So I have no sympathy for bad advertisement especially when it doesn’t look like enough work was applied.
In few words of perfect summary- MONEY HAS NOTHING TO DO WITH THIS.
If you willing to give a one-sided advert in a mag (that’s a lot of money wasted by the way) then you have enough money to Google your clients’ hair type and make them feel a little special in your adverts.
2. If you have read my article called “chemicals knows no race” then this last point should very straight-forward analysis for you.
A consumer does not really know the “behind-the-scene truth” of beauty chemicals because all they want is an advert is appealing to themand the product that quickly consults them(the writing on the containers). They do not know anything further!
With this point, I want to give you a very simple Ad I downloaded from Google images. This is a dove lotion ad (tv and mag’s)
Take a good look at the following images, what do you see?
Let me tell you what I see:
2.a. This company wants the return of EVERY PENNY that they’ve put in this ad, and I am very sure they are enjoying their hardwork that they have put in this advert.
2.b. These are not the only skin tone in the world not to mention in South Africa- the rainbow nation,but, there will be more than one group of people that can relate and would love to buy the product. Am I the only who noticed they used very ordinary people (the ones that actually make companies richer….the real day-to-day consumers) for this ad?
2.c. This is a company that has marketing manager who probably understanding chemicals really well!
Quick brainstorm- The chemical layer of the skin is the dermis. EVERY HUMAN HAS A DERMIS LAYER, so whatever lotion or product it is, anyone can see the chemical reaction of what the product is suppose to do. Now, here is where the problem comes in with consumers- If a consumer only sees, e.g the beautiful singer Adele as the ONLY person in the picture, but the product could work for so many other people, then unfortunately, your advert was not so successful. I repeat, not all consumers understand how hair or body lotion results work, people go for what they can relate to!
2.d. I am sure some of you are going, “wait, they must spend a fortune if the ad has to include so many different people for one product?”
Ok, so this is where the topic at hand comes in and this is what I have to say:
Who forced the company to include any models for that matter? As far as the consumer is concerned the models hair STRAND is the important part not her face,skin or so called “race”, how many USA hair ads have I come across that only include different curl patterns? I am talking, well known natural hair products in the YouTube hair communities. Some companies just use animated hair strands or cartoon pics or few human hair strands of different pattern. Who knows? all the different type of strands could be weaves!!! But at least consumers feel included and want to run to the stores and grab every bottle!
Of course, every company is different, but it doesn’t mean you should not do your research before making an ad!
I was reading this article through my phone written by my girl, Aisha and all I could do was SHAKE MY HEAD…. an example of one sided adverts…
We need a change….people who actually care about consumers and what attracts them….need to be the one working on the adverts…
We cannot all relate to everyone’s hair BUT there is something this DR miracle Thingy is forgetting, TARGET YOUR MARKET WELL, most people from the southern part of Africa have type 4 hair…so if you gonna bring products and use type 3 a and 2a hair, some consumers don’t feel “welcomed”… same applies with adverts on TV and having a “White or Indian” celeb advertising the product….why would a black person think they can even TRY the product… even MOST so called “coloreds” in southern Africa don’t have type 3a or 2a (very loose curl pattern)…this is not a product issue, this is a MARKETING ISSUE, I feel like they just DUMPED the product in South Africa without enough Marketing Research. They could have added “a few different hair types in the Magazine”…..if body/ firming lotions adverts can can do it, why cant hair products do that in magzzz?….. it’s annoying…
Hey Hair Junkies
Sorry for the silence, but if you on youtube then you definitely saw this video already
So most of these products are just products that I have purchased and did not use enough to know whether they are working for me or not. I would like to finish them up in order to know what could possibly be part of my staple products. I also don’t like having many unnecessary hair items that I might NEVER use again or NEVER giveaway because they are half full so I like to use it up before I change my mind LOL
I purchased all my hair products at Dischem and Clicks
Products mentioned in the video:
Nature’s edition (Rose scent) conditioner Bio-degradable
Body Shop (for dry hair- shampoo and conditioner) and hair butter
Tresemme Naturals Conditioner
Soft n Free (curl Activator)
Hair studio (Medium hold gel)
Hair Regimen Mentioned:
Cowash once a week
Deep Condition twice a month
Shampoo my hair Once every 2 months
I will be doing a HAIR STYLE once a month as a treat…
On the 11 of August 2012 (Saturday), was the AIHE…. I was extremely excited and got there 30 minutes after the actual opening time. The first thing I went searching for was shea butter LOL and all I saw was the boring hair brands (NO OFFENSE) that I never really cared for even when I had relaxed hair.
I felt like a victim of day light robbery. So much money for “small brands” hair products I can buy at the petrol station kiosk or pick n pay….HAIIIBO!!! How dare they mess with my mind like that!
To be straight forward with honesty? IT WAS A WEAVE SHOW…..call it AFRICA CRAZE OF 100 % HUMAN HAIR EXTRAVAGANZA……..(SHAKING MY HEAD). I was totally embarrassed by the lack of appreciation we have for OUR OWN HAIR STRANDS… Even the ladies who represented the “afro” were wearing wigs of some sort. It is as if no effort was put into this-seriously- how much would it cost to get ladies with natural hair and just blow out their hair into huge puffs!!!?
This was a quick money making scheme! I am seriously disappointed
I only got dreadlocks product samples from JABU STONE, catalogs for weave, Perfect Chioce and Soft n Free moisturizing oil—–don’t we all know these things in our stores? Don’t they know I came to the show for the “International” trading for “AFRICA” goodies? I had such high hopes, my mom thought she would get her Dark n Lovely products on a nice bargain price. When I heard her say “I don’t do those cheapie brands, they broke my hair in past, I want to go home”…… YOOOOO!!!!!!! I didn’t know she also knew the difference LOL. I tried to make her feel better by telling her that most products do improve on their hair product ingredients to better our hair, ummm she obviously didn’t buy that! She sat down the entire 8 hours we were there I felt really bad.
So the following Monday I bought her all her favorite products from Soft Sheen Carson(D n L and Optimum), and she had to top it up by reminding me, “so why did you even go to that hair stuff, if you know you could buy it at Shoprite? ” (LOL) I don’t know why she had to remind me, I quickly changed the subject.
Well, lets get back to my excitement that ended quickly and sadly; I quickly realise that there was nothing sold for natural hair, so I just browsed through products, filmed a few parts of the shows and sat down.
MY LAST CRIES: I didn’t find any Shea Butter (MY MAIN REASON FOR GOING) and I was even hoping for hair accessories. Some hair accessories that I see on youtube with some of the US Youtubers is not really found in shops here, so I was hoping I would get a bit of those goodies at this “extravaganza” …..sigh
Luckily, I found my home girl Tendayi who felt my pain (LOL) and she, too, wrote an article about this event.
Welcome/bienvenue to Au Curls Naturelle, pour tous les femme naturelle ~for all the natural sisters. This blog is for the natural, transitioning, and those relaxed/texlaxed ladies thinking about going natural. I decided to make a blog to address different issues with being natural, a transitioner from relaxed hair to curly hair, product reviews, tutorials, and much more. We all don’t have the same hair texture so I want to showcase all of ladies around the world and showcase their hair so everyone can relate to someone.
Do you have a hard time finding products in south africa that work on your Naturelle curls? i will also be on the search for the right hairstyle and protective style ideas. you might not be getting the proper information due to lack of awareness and knowledge about natural curls for women of colour in South Africa.
Do you get mixed feeling and discouraged about going natural due what your friends, and families say? looking for the perfect products for your hair? are you looking for someone closer to you to discuss your nature hair drama? someone to contact immediately when you have a question? If you said Yes, to any of these questions, this blog is for you.
Any ideas/questions? Want to submit your favorite hairstyle/products? E-mail me
check me out on YouTube if you prefer conversational topic to reading.